Blog Archive

the ask@AAR: Is Romance Thriving in Kindle Unlimited—or Just Getting Used?

Romance powers Kindle Unlimited. The genre fills the platform’s most-read lists and delivers the kind of constant engagement that makes KU financially viable. At a glance, that dominance looks like success. But I’ve been watching KU…

The Narrowing of the HEA

Last year, romance sold nearly 39 million print books in the U.S.—a 52% jump from the year before. The genre brought in $1.44 billion and made up almost a quarter of all fiction sales. These are…

the ask@AAR: What can we do better?

At All About Romance, we’ve built our reputation on honest, thoughtful engagement with the genre, but that only matters if we’re meeting the needs of the people who come here. Romance has changed, and so have…

May Releases! What are you excited about?

We would love to hear which May books you’re excited about. Here are a few from our AAR reviewers. (You can see them all at Amazon here.) Have you read any? Are you planning to? Let us…

the ask@AAR: The Ask@AAR: From Soft to Savage—What’s Hot in Heroes Now?

Romance heroes used to smolder. Now, it feels as though half of them want to hold your purse while you process your feelings, and the other half want to handcuff you to a headboard and call…

Maya Rodale talks about Dangerous Books for Girls

This book is on sale right now to celebrate its tenth anniversary. (This piece was originally published on June 15, 2015.) I interviewed Maya again, in 2023, when she put out a revised edition. I was…

the ask@AAR: Are we done with fairy tales?

Fairy tales, like myths, have always been used to teach us how to behave. Snow White is rewarded for her beauty and domesticity. Sleeping Beauty is punished for disobedience, then “rescued” by an unasked for kiss.…

the ask@AAR: What do we–currently–think about dual timeline novels?

This week, my book club met to discuss The Lost Apothecary. Almost all found it deeply annoying. The past timeline—murder, poison, betrayal—had some narrative pull. But the present-day plot never got off the ground. Caroline, the…

Love Historical Romance? Write for AAR.

If you’ve ever finished a historical romance and found yourself thinking about it for days—the way the heroine claimed her power (for better or for worse), the way another time and place burst off the page—you…