the [email protected]: What should AAR do to survive?
When I became the publisher at AAR, the site supported itself by the affiliate dollars it made from Amazon. Back then, Amazon gave us 10% of whatever books our readers bought via click-thrus from the site. Books, mostly paperback, cost somewhere in between seven to twelve dollars on average, so if a reader bought at ten dollar book, we got a dollar. It was glorious. […]
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