The Restricted Advertising Blues

When Blythe, Rachel, Lynn and I took over AAR, we decided to take a fresh look at virtually everything at the site. One of those areas was advertising.

Since the inception of advertising at AAR, the site has offered authors only what was termed Restricted campaigns – in other words, ads for specific books weren’t permitted to appear on review pages. Unrestricted campaigns were reserved for everyone else, including publishers and other sellers of goods and services.

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