Creative Book Promotion

At least in the romance genre, it has become a standard technique for authors to hold regular giveaways in exchange for readers signing up for the author’s newsletter, with the usual prize a couple of free books. It’s a good idea, and nearly every author has embraced it. The downside, though, is that there are now many contests out there and it’s hard for an author to stand out in the vast crowd of giveaways. But a couple of weeks ago one author in particular really made me take notice and got me thinking about the various promotional avenues open to authors, and how important this issue is during a serious recession. […]