Rotten Apples

rottenapple On April 3, 2010 Apple launched the iPad. One other important thing happened that day. Apple’s late CEO Steve Jobs had numerous interviews with reporters, natural given that his company was launching a major product. What came as a surprise was that when asked why consumers would pay $14.99 to Apple to purchase an e-book that was selling at Amazon for $9.99, Jobs replied, “Well, that won’t be the case.” As a follow up to a question as to why that wouldn’t be the case Job’s responded, “The price will be the same.”

While Apple would have us believe that Mr. Jobs and the company as a whole did nothing illegal to ensure that the prices were equal, U.S. District Judge Denise Cote ruled differently. Apple has been found guilty of price-fixing and in the process violated antitrust laws. If you’re interested, you can find […]