RWA 2013 – The Conference Begins in Earnest

atlantanight Today was the first full day of conference and even though I felt like I was scurrying all over the hotel, there’s a pretty high energy mood here this year and I can’t say that I felt particularly tired. I attended publisher spotlights with Carina Press, Avon and Grand Central, and picked up other tidbits of information in chats here and there.

After hearing presentations from three publishers, there are some definite themes emerging at this conference. For starters, one hears the phrase “author branding” everywhere. At all the publisher spotlights and even in more informal conversations with publishing reps, I’m hearing a real emphasis on building brands around an author. […]