Haley Kral and Anne Marble share their experiences of signing up for online newsletters and free books and stories. While in some cases, FREE really IS free, in many others, there’s a hidden cost that might not immediately be apparent.
Romance is a big market and authors have to keep working at keeping their name and new releases, fresh in reader’s minds. There are different approaches to this but the most obvious seems to be sending out a newsletter to fans. In fact, what’s old is new again, and author newsletters seem to be the hot new promotional tool; in fact, some authors are lavishing more attention on their newsletters than on blogging and social media. Nothing gives a writer a guaranteed audience like a popular newsletter! However, some authors are trying new ways of reaching readers, such as online promotion sites – and as is the case with the trusty newsletter, there are authors using them well, and […]