“Phelps’ photos break a new IOC regulation called Rule 40, which prohibits athletes from appearing in ads for non-Olympic sponsors during the Games (July 18-Aug. 15). Louis Vuitton, for the record, was not an Olympic sponsor, thus potentially opening Phelps up to punishment. If the IOC determines that Phelps violated the rule, the sanctions could include fines and the stripping of medals, according to CNBC.com.”
While I don’t begrudge Michael the fame, I sure hope that his quest for money hasn’t impacted his metals. It would be a shame to have done all that hard work and it be for nothing.
Of course I don’t have any plans to buy Louis Vuitton products now or in the near future unless I happen to win a lottery worth millions. So this campaign does nothing for me. However I do question the use of celebrities to endorse products. It seems so strange that companies jump on the latest “it” person. But there is plenty of data out there to prove that celebrity endorsements do work. Still, I have to tell you that I while I am glad that Phelps won this year, seeing him doesn’t inspire me to want to buy any product. But that is the same with most celebrities.
I will admit that I did buy Oprah’s chef Rosie’s cookbook because of Oprah. I have bought Martha Stewart products but only because they coordinated not because of Martha. I do have cookware by a chef – but I couldn’t even tell you which one now.
I am more apt not to buy a product because of the celebrity. I can tell you this I never will buy anything endorsed by the Kardashians.
Having a advertising campaign that is unique affects my buying decision more than a superstar.
How about you – do you remember ads more if they have a celebrity? If not, what does make you remember a product?