How to make 4% count.

This week is the dreaded much anticipated Amazon Prime Day. For two days, Amazon discounts all sorts of stuff and people buy and buy. Well, that’s how I see it. Here’s what Amazon says:

1. What is Prime Day? Prime Day is Amazon’s deal event exclusively for Prime members, featuring personalized deals and top brands. The event came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon’s 20th birthday.

2. How can I prepare to find deals on Prime Day? Join Amazon Prime to participate fully in Prime Day. Explore all the benefits of Prime Membership. Some additional ways to prepare include: Check out Prime exclusive member deals and get exclusive discounts on thousands of items when you shop as a Prime member.

3. What is included with Amazon Prime? Membership allows you to access all the Prime Day deals for members, as well as exclusive benefits such as 2-Day ShippingExclusive Member DealsPrime VideoBuy With PrimeAmazon MusicPrime Gaming, and more.

4. When is Prime Day? Prime Day is July 11 & 12, 2023.

5. Where can I find the best prime day deals? The best Prime Day deals can be found on the Amazon Prime Day page.

Now, whether you like or loathe Amazon, AAR relies on the affiliate dollars we earn through the site. On average, AAR gets 4% of whatever readers buy when they arrive at Amazon via our links. We only get affiliate income when an item is purchased on the same visit that was begun via our link. So, basically, if you click on one of our book links and go to Amazon, if you then put stuff in your cart and buy it all at the same time, we get our cut.

The problem, for AAR, is that we sell books, many of which readers find through our Steals and Deals. The math isn’t great for us–for every 1.99 book bought with our link, we get eight cents. So, even though we sell hundreds of books, we get very little affiliate income via that. Where we do get money, bigger money, is when, after clicking through from AAR, you buy something more expensive. Someone, in the past month, bought an $800.00 printer using our links. We got $19.00 from that–the bounties can go down and, rarely, up depending on what Amazon is offering that month. Compare that to the $8.00 we got from selling fourteen copies of Fourth Wing.

I share all this to ask that you consider using our links this week for Prime. If you do so, we win. Yes, you are supporting Amazon and if you don’t want to do that, no worries. But if you are buying there this week, we’d be super grateful if you’d link from us. Every little bit helps!


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